时间：2023-04-09 15:21:09 点击次数：13
1 询盘式开发信模板
1. 什么是询盘式开发信？
2.如何写询盘式开发信？
A. 问明知故问的问题
B. 问二选一的问题，三选一的问题
3.询盘式开发信的好处？
A. 回复率高
B. 比较容易找到负责人
C. 可以了解更多的目标客户信息，为后面给客户推荐最适合的产品做铺垫
4. 注意点：后面如何巧妙的转化身份？
贸易商：
Hi,
Do you sell RTV silicone for molding? Just like Wacker4503?
Thanks & Best regards,
Joy
使用商：
Hi,
Do you sell artificial stone? Are you a manufacturer or distributor?
Thanks & Best regards,
Joy
2
开门见山式开发信模板
Hello, Dear Luis,
This is Joy from ABC Silicone, Glad to know you from my friend Alex(给客户一种真实亲切的感觉，是朋友介绍的) that you are a wonderful artist sculpture in Mexico. We are leading professional manufacture of RTV liquid silicone in China more than 16 years.
As we know you use a lot of Smooth-on silicone for sculptures casting, right?
Here I’m glad to tell you that our silicone RTV-123 is very similar to MM25, but price is much cheaper than it(产品亮点)；And the 2nd distributor CBD in UK have always bought us 3~5tons/month instead of Smooth-on Silicone. (客户鉴证我司产品的价值魅力) so, we are 100% confident(百分百的相信) that you will quite happy with it. Would you like to have a try?
If so, free sample & quotation will be sent for your evaluation. (用免费样品吸引)
Sincerely,
Joy
思考：
为什么不用competitive而用much cheaper?
3
新产品开发信模板
Hello Dear Igor,
This is Joy from XXX Silicone rubber Manufacturer more than 16 years.
Glad to know your information from website and know that you are a distributor of Wacker.
We are happy to share you our new hot selling Silicone A and B in UK, which is wonderful for climbing holds casting. As we know more and more Americans love sports climbing, so we are wondering if this kind silicone will be good market in USA soon. (新产品作为一种市场信息的分享给客户)
Competitive Advantage---(特色卖点)
1.)
2.)
3.)
Data Sheet---(产品参考)
XXXXXXXX
Any interested free sample & price will be sent for evaluation.
Thanks & Best regards,
Joy
Warm Tips:
1. 新产品最好也是有针对性的发给不同客户的市场；
2. 特色卖点也要结合当地市场的喜好，特色卖点一般最多不超过4个，以3个最佳，如果罗列太多的特色卖点就相当于没有重点突出，也会让客户感觉产品的真实性；
3. 最好附上图文并茂的图片，让客户更加直观的了解；
4. 如果产品款式很多，可以做成彩页以附件的形式发送，多角度的展示产品
4
市场信息动态分享型开发信模板
Hello Dear Peter,
Long time no contact. How are you? And How about your business market going?Hope beautiful!
We just came back a EU molds Exhibition/visit(展会或拜访) in Korea, I’m so happy to share some useful information with you as follows---
1. Dow-Corning VS Smooth-on Silicone
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
2. 1:1 Silicon will be trend of the market
XXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXX
3. Our New research products—
Never being thicker silicone within 1.5 years silicone become to our top start products.
We are wondering if your customer will also like it.
Any interested, free sample & price will be sent for evaluation.
Thanks & Best regards,
Joy
Warm tips：
1. 老客户的二次开发
2. 贸易商的开发
3. 客户维护
5
客户鉴证式开发信模板
Dear Tom,
We are the gold RTV molding silicone supplier of the biggest artificial stone in Malaysia. (开门见山告诉客户自己的双重身份)
As we know you are also a wonderful manufacturer of artificial stone in Malaysia. So, we are wondering if you use RTV silicone for its molds.
If so, attached is our silicone TDS, pls. check it.
Any interested, quotation & free sample will be sent for your evaluation.
Thanks & Best regards,
Joy
Warm Tips:
1. 客户鉴证如果是贸易商同一个市场的不要用
2. 和此客户签了协议的不能用
3. 有关系往来的客户可以用，但不能无中生有
6
问卷式开发信模板
Hi Mark,
Have you always suffered this problems during you mold making of silicone—
1. Oily?
2. White Stains in the artificial stones?
3. XXXXXXX
4. XXXXXXX
If so, congratulations to you to find a good supplier!
We XXX Silicone can just help you solve all the problems above.
If any interested, more products specification as well as price, sample will be sent for your reference.
Thanks & Best regards,
Joy
Warm Tips:
此类开发信要求对客户市场或是具体用途中出现的问题有专门的研究分析，有针对性的问卷式开发信能真正帮客户解决问题，回复率一般都非常高。
延生拓展：
你们产品的某些独特卖点刚好能击中客户的某些痛点，能帮到客户解决实际问题，有可能是某项技术的图片，也有可能是某些证书，也可能是融资性的付款方式等,都可以这类问题去写这种开发信。
活学活用双向主动\被动语态
If so, congratulations to you to find a good supplier!
We XXX Silicone can just help you solve all the problems above.
VS
We are glad to tell you that we XXX Silicone can just help you solve all the problems above.
(生意是双向的，作为供应商我们希望找到开发优质的3A客户，同样的客户也希望找到稳定又有保障，能为客户解决问题的供应商，所以希望大家多用一些这类双向的被动语态)
E.g. you will quite happy with it
We think you will also don’t want to miss this opportunity, will you?
Since you are such wise businessman, we believe your will make the best choice……………….
7
邮件群式开发信模板
l 目的
1. 开发信群发可以全面的让客户了解你的产品，公司，服务，现有的大卖家，现有的市场构成，现在的新产品等等。
2. 主题的多变，能大大提升邮件被点击的概率
3. 显示你的专业
第一封：
Re: RTV Silicone Vendor for Amy
Hello, Dear Amy,
This is Joy from XXX Co., Ltd, I know you from my friend Jim that you are the distributor of RTV liquid silicone rubber, right?
As I know you are in marketing for more competitive advantage silicone in currently financial crisis. Here, we have some start products which quality is very similar to Wacker, Dow-Corning but price is half much lower than it, would you like to have a try?
Pls. contact me for any more information.
Thanks & Best regards,
Joy
第二封：
Re: Company Profile---XXX Company
Dear XXX,
We are the leading professional manufacture of RTV liquid silicone rubber more than 16years. Attached is our Company profile for your reference, Thanks!
Regards,
Joy
第三封：
Re: Factory Audit Report --- xxx company
Dear XXX,
We have already passed the factory audit from SGS, REACH, RHOS, FDA, MSDS, and UL etc.
Please find audit reports in attachment.
I’m sure that our factory & products are good enough for your program in Italy!
Any comments will be appreciated.
Thanks & Best regards,
Joy
第四封：
Re: Video of factory
Dear XXX,
YouTube: www.xxxxxx.com
Face book: www.xxxxx.com
For our factory for your review.
If you have time, pls. pay a visit to us, we are so confidently that some of our products will help you win more market.
Sincerely hope we can do something for you and your company!
Kindly Regards,
Joy
第五封：
Re: Recommended Items for Italy
According to my experience, here attached some products which suitable for Italy for your review as follow!
Remark: We can provide 4% catalyst in free charge. If any demand, I’ll provide the quotation with samples immediately！
Best regards,
Joy
第六封：Re :xxx(客户名字)
Dear xxx,
It’s me again.
Do you have interest in our current models?
Free samples could be sent for evaluation.
BTW, if you have any idea about your best seller hardness of silicone, please keep us posted. We also can recommend you the best suitable products for your reference.
Your early reply will be highly appreciated.
Thanks & Best regards,
Joy
8
催眠式开发信模板
Dear Mr. Mike,
I am glad to inform you that our new factory XXX silicone co., ltd. has been successfully started up in Jan of 2014.
The second distributor xxx in UK is quite happy with us, and who have bought silicone 3-5 tons from us every month instead of Smooth-on silicone.
We are very interested to discuss with you possibility to develop your market together.
Sincerely & B.R
Joy
如何催眠？
1. 新工厂： 暗示价格优势
2. 好的市场反映： 暗示质量优势
3. 邀请客户一起讨论本土市场的合作机会
好处：
此开发信虽然未直接告诉客户， 我们的产品物美价廉， 但是采用这种迂回的催眠术让客户更容易接受这种分享又开发的开发信
9
事件营销邮件模板Hi Michael,
First of all, Congratulations on your country win the Champion of world cup 2014, it’s really fantastic! 事件营销让客户心情开朗
As know from your website, you are a distributor of some famous brand silicone like Wacker, Smooth-on, ACC, right?
Actually, we are a leading professional manufacture of RTV liquid silicone in China more than 10 years and we are top in Condensation and addition cured silicone filed. 介绍主打市场
Germany market covers more 50% sales of wacker, 10% of Smooth-on for life casting industry, also ACC silicone was the main role of electronic potting silicone. But now as the Europe economic crisis, all located in Munich and Hamburger etc., especial in some construction industry and electronic filed.
市场分析加上城市虚实结合， 掉一下客户胃口
Today we XXX silicone can just provide you this kinds silicone which is similar to wacker4503 and ACC M928. Would you like to catch this opportunity and get more beautiful market? 千呼万唤使出来
Any interested, we are happy to discuss with about more details.
Best regards,
Joy
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